Does your business success depend upon engaging and influencing your target audience?  

If so, video should be your priority NOW.

Watch our 2 minute video to learn more. Thanks! 

Video shot with my iPhone 6

Your smartphone + our System = lots of fabulous videos for your content strategy. 



Why Is Video Vital?

connect


82%

of consumer internet traffic will be video by 2020

(Cisco)

engage


2.6x

average increased time people spend a webpage with video

(Animoto)

influence


58%

of consumers consider brands with video to be more trustworthy

(Animoto)

compete


60%

of both B2B and B2C marketers use video in their marketing.

 (CMI) 

Here is the bad news: 64% of marketers say video is the hardest content to produce. 

Do you agree? Can you relate to one of these?

  • Shooting and editing by yourself, which is incredibly stressful and a terrible solution for busy women.  
  • Trying to find, hire and manage videographers and editors, also a terrible solution for busy women.  
  • Extremely expensive studio shoot to have it all done for you.  

A great solution if you can afford it, but it does nothing to help you sustain the flow of year round video production that today’s smart content strategy demands. 

And finally, the real reason you aren’t doing video. 

Mindset. 

Many women have issues around being on camera.

Especially if you are over 24 and did not grow up taking 5 selfies an hour or posting a video with your cat to youtube every day.  

graphic of dragon and word fear

Believe me, I know. 

I spent 15 years as a marketing video consultant and producer for small businesses and non-profits.

photo of Kala Philo, creator of DreamBiz Test Drive

Hi! I'm Kala Philo

As an online marketing video producer and consultant, I worked with hundreds of small business owners, creating short videos for businesses and brands like Yellow Pages.Com and CitySearch.  

I have seen first hand how challenging it is for business owners to create quality, compelling marketing videos.  

Three years ago I sold or donated everything that wouldn’t fit into my car to free up funds and flexibiity to travel, meet new amazing people, and take a deep dive into learning more about internet marketing.  

I met dozens of women building fabulous businesses, and talked with many others about their passion projects and dream biz ideas. 

When they learned about my background, they always said “Oh, I NEED to be doing video, can you help me?

I heard the same questions over and over. 

Raise your hand if you find yourself saying: 

“I don’t know…  

How to record and edit videos How long they should be What to say and how to say it Where the best place in my home or office to record the videos How to do makeup, what to wear on camera If I should use a microphone. If so, which one? How to do lighting so I don’t look scary If video quality really matters anymore What to do with the video once it’s done  

Finally, I don’t like the way I look on camera. My voice sounds funny. I’m scared of what people will think and say.”  

  What should I do?  

Many of them ask me to put together a guide.  

I thought, "What we need is a system. I know how to do this". 

And voila! The Fab Videos, Finally Done System was born.

This is what we help you achieve:

  • Set your 6 month strategy, including Facebook Live if that's on your list.
  • Work on your mindset
  • Plan for your simple mini-studio in your home or office
  • Decide on your 1 - 3 cornerstone videos
  • Ask happy clients for testimonial videos.
  • Set up your mini-studio to shoot videos with your smartphone.
  • Build your schedule for scripting, practice and shooting your cornerstone videos
  • Nail it to the calendar.
  • Work on your mindset


  • Write your script outlines.
  • Practice 
  • Look and feel fabulous getting ready
  • Shoot your videos using our Perfectly Produced Shot List System
  • Celebrate!
  • Upload your fabulously organized footage to your FVFD Client Business Video Hub
  • For packages that include the edit -Complete your edit reviews with your Producer.

CONGRATULATIONS! Amazing job. Your cornerstone videos are done!  

  • Upload and Implement distribution strategy.  
  • Debrief with us: What worked and what didn't.  
  • Set calendar for Phase 2 to create your pipeline of videos and turn on the flow.


Flexibility in Scheduling your Project

We know busy women need flexibility in scheduling. After you sign up, you will receive all the materials to get started with your "Ready" phase on the first day of your registration cohort.

We have several Production Lab openings during the year. This is when your footage is due for editing.

You can choose the Production Lab assigned to your sign-up group, OR you can choose one a few weeks out if you need more time. You have 6 months to complete your videos. 

As your partner in this process, we help keep you motivated and accountable, too. We'll send you reminders so your video project won't get lost in the shuffle.


Our packages and what you will receive: 

Ripple Effect

For every new client that signs up for the full package, we invest $25 in a micro loan portfolio for a female entrepreneur listed on KIVA, an online platform facilitating small loans to thousands of female entrepreneurs around the world, including the USA.  

You can choose the entrepreneur or let us do so, whichever you prefer!

1. Video Partner Package:

Your Producer will set up your online Business Video Hub, using our exclusive organization system that is essential to keeping sane as your video library grows. 

Our Ultimate Guide to Fab Videos, Finally Done E-book, which includes the following plus more:

Get Started On Your Video Strategy Blueprint - how to set up your video goals, decide on Phase 1 Videos AND create a Phase 2 plan for a 6 month pipeline of fab Videos. 

Mindshift Makeover: An exercise to convert on-camera jitters to a Wisdom Sharing Mindset

Power Tool 1: Fill in the blank script templates, if you need them.

Checklists: Brief, simple, ready to order equipment list for lights, a microphone and a tripod.  

You will also receive access to quick demo videos to show you how to set up your shot.  

Filming Day Zen: How to schedule your day, checklists for the process, Power Tip Sheets and video suggestions on what to wear and on make-up. 

Power Tool 2: Perfectly Produced Shot List System: Complete instructions - including a video, of course! - for our unique method on how to practice what you are going to say, stay organized during your shoot and capture footage in the quickest way possible. 

Fast Track Editing Guide: When you follow our system for organizing your scripts and shooting your videos, your footage will be beautifully organized. This is THE KEY to an efficient edit process. Our guide includes tips on how to edit quickly and efficiently, whether you choose to edit yourself, or you work with an editor. 

Ongoing access: As you Video Partner, we provide you with 6 month access to our Monthly online Q&A where you can ask questions about your project, as well as access to our growing Fab Videos, Finally Done training library. 

Editor Matchmaking - if you wish, we will provide you with exclusive referrals to editors who experienced in producing marketing videosand are screened for working with clients like ours.

Our Video Partner program is currently full. Next registration opens May 29. 

Join our list below and we'll notify you about our free trainings, registration in May, and other upcoming events.


2. Need more support? Need a editor? We're here to help with our VIP Executive Producer Package.

You will receive all of the above, plus the following from your Executive Producer:

  • Submit your scripts and we will review of them with suggestions for improvement
  • Virtual Location Scout - an online videoconference tour of your home or office to talk about where to set up your mini-studio
  • Lighting set up consultation
  • Review of a sample of test footage, with suggestions for improvement.
  • Your Executive Producer will supervise your editing process. This is huge.


We do all the editing for your Phase 1 videos so you can get back to building your business.  

Phase 1 typically includes the 1 - 3 cornerstone videos that every business needs. (The number depends upon the complexity and length of your videos, a typical project would be for three 2 minute videos)  

Included in the edit:  

Up to 3 still images A simple thumbnail with your logo And ending slate with call to action and branding Basic light and color correction 2 edit reviews 

Tips for tagging your videos for SEO.  

Our Executive Producer program is currently full. Next registration opens May 29. 

Join our list below and we'll notify you about our free trainings, registration in May, and other upcoming events.


3. Really pressed for time? Want a more polished final outcome? Our Video Day for Busy Professionals package is for you:  

We'll coordinate with a local* production team, including hair and makeup.  

Your Executive Producer will be "with you" via Zoom video conferencing during your shoot. We coordinate with the videographer on the footage transfer and notify you when your clips are ready for review.  

Our team will create a Done for You package including:

  • On-site Assistant Producer
  • Scheduling
  • Script consultation
  • Wardrobe consultation
  • Editing for up to 6 short videos 
  • Uploading of your videos and tagging for SEO.  

  

*(Select cities, includes most major metro areas, please set up a call for more details.)  

What others say about working with us...

Had a chance to read through the handouts. LOVE LOVE LOVE the Camera Ready Look and the How to Record Your Takes!!!!

Arwen B, Client

I absolutely loved working with Kala. Even though I'm normally quite comfortable telling the story of my business, I have always hated to be on camera! Working with Kala made that disappear. She worked with me to pull out the best sound bites for a great video. I would definitely recommend Kala's services to any business looking to incorporate video in their online marketing! 

Jenny Magic, Content Strategist & Idea Refiner

Kala has repeatedly done an outstanding job on her projects for TurnHere. She possesses the most important qualities we seek in our independent filmmakers: creativity, trust, reliability. She is a thoughtful, resourceful person with excellent client skills. Time and time again, she has come through for us on sometimes challenging assignments. She is a true professional who is also a pleasure to work with.

Marc Prager, Director, Learning and Development, Linkedin (Marc was my supervisor when we both worked with the startup TurnHere)

I met Kala and was immediately impressed with both her professionalism and her attitude. She was a pleasure to hire and made the experience very smooth and enjoyable. I would highly recommend her for your projects; I hope to work with her again myself.

Larry Schooler Mediator, Facilitator, Public Engagement Consultan